Experienced professionals · 10 years, FMCG / B2B
Sales manager resume sample
A complete, ready-to-edit resume for area, regional and key account sales managers. It fits on two pages, follows the format Indian employers expect, and every line below is yours to copy or change.
- 2 pages
- Professional Summary
- Free to use
The sales manager resume sample in full
Manoj Tiwari
Regional Sales Manager – FMCG · Lucknow, Uttar Pradesh
Professional Summary
Regional sales manager with 10 years in FMCG general trade and modern trade across Uttar Pradesh and Bihar. Manages ₹120 crore in annual revenue through 4 area managers, 38 distributors and a 140-person field force. Has grown the region by double digits for four years running by widening distribution and tightening execution in the market.
Skills
Sales
- General trade
- Modern trade
- Distributor management
- Key accounts
- Trade promotions
Planning
- Target setting
- Demand planning
- Secondary sales analysis
- Territory design
Leadership
- Team building
- Field coaching
- Performance reviews
Tools
- SAP SD
- Salesforce
- DMS
- Power BI
- MS Excel
Work experience
Regional Sales Manager – UP East & Bihar, Annapurna Consumer Products Ltd.
Lucknow, Uttar Pradesh · Apr 2021 – Present
- Own ₹120 crore annual revenue across 38 distributors, 4 area sales managers and 140 sales representatives.
- Grew regional sales 14%, 16% and 12% in the last three financial years, ahead of the national average.
- Increased direct outlet coverage from 42,000 to 61,000 through rural van operations.
- Launched 3 new snack brands in the region; reached 9% market share within a year.
- Cut distributor stock-outs by 30% with weekly demand planning in a shared dashboard.
Area Sales Manager, Sunbright Foods Pvt. Ltd.
Varanasi, Uttar Pradesh · May 2018 – Mar 2021
- Managed 9 distributors and 30 representatives across 6 districts with ₹28 crore annual sales.
- Opened 2,400 new outlets and achieved 108% of target in two of three years.
- Trained the team on beat planning, raising productive calls per day from 22 to 30.
Sales Officer, Sunbright Foods Pvt. Ltd.
Kanpur, Uttar Pradesh · Jun 2016 – Apr 2018
- Handled 3 distributors and 1,800 outlets; won the zonal 'Best Sales Officer' award in 2017.
- Added 350 new outlets in a year through weekly beat-plan reviews.
Education
MBA – Marketing
Institute of Management Studies, Ghaziabad · AKTU · 72.0% · 2014 – 2016
B.Sc (Mathematics)
University of Lucknow · University of Lucknow · 66.0% · 2011 – 2014
Achievements & Awards
- National Sales Champion – Annapurna Consumer Products (FY 2024–25): Highest growth among 11 regions.
- Best Area Sales Manager – North – Sunbright Foods (2020)
Languages Known
- Hindi – Native
- Bhojpuri – Fluent
- English – Fluent
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- How ATS software reads your resume, and how to get past itWhat an applicant tracking system actually does with your file, the layouts it struggles with, and a checklist before you apply.
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