Experienced professionals · 7 years

Digital marketing manager resume sample

A complete, ready-to-edit resume for performance, SEO and social media marketers moving into manager roles. It fits on two pages, follows the format Indian employers expect, and every line below is yours to copy or change.

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  • Professional Summary
  • Free to use
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Ishita Chatterjee

Digital Marketing Manager · Bengaluru, Karnataka

Professional Summary

Digital marketing manager with 7 years of experience in performance marketing, SEO and social media for D2C and edtech brands. Manages a ₹1.5 crore monthly ad budget and a team of 5, with a focus on lowering acquisition cost and growing organic traffic. Has scaled a D2C brand's online revenue 3× in two years.

Skills

Performance

  • Google Ads
  • Meta Ads
  • YouTube Ads
  • Programmatic
  • Budget & bid strategy

Growth

  • SEO
  • Content marketing
  • CRO
  • A/B testing
  • Email & WhatsApp marketing
  • Influencer campaigns

Analytics

  • GA4
  • Google Tag Manager
  • Looker Studio
  • Mixpanel
  • Excel

Leadership

  • Team management
  • Agency management
  • Marketing planning

Work experience

Digital Marketing Manager, Glowleaf Naturals (D2C skincare)

Bengaluru, Karnataka · May 2023 – Present

  • Own performance marketing on Meta and Google with a ₹1.5 crore monthly budget and a team of 5.
  • Grew online revenue 3× in two years while lowering customer acquisition cost by 28%.
  • Built an SEO content programme; organic sessions rose from 40,000 to 2.1 lakh a month.
  • Set up GA4, server-side tracking and a Looker Studio dashboard used in weekly leadership reviews.

Senior Performance Marketing Executive, Learnwise Edtech Pvt. Ltd.

Bengaluru, Karnataka · Jun 2021 – Apr 2023

  • Ran lead-generation campaigns for test-prep courses, generating 25,000 leads a month.
  • Cut cost per lead from ₹310 to ₹190 through creative testing and landing-page A/B tests.
  • Launched a YouTube Shorts strategy that brought 40% of new sign-ups in 2022.

Digital Marketing Executive, Pixelnest Digital Agency

Kolkata, West Bengal · Jul 2019 – May 2021

  • Managed SEO and social media for 8 clients in retail, real estate and hospitality.
  • Ranked 3 clients on page one of Google for their main local keywords.

Education

  • MBA – Marketing

    Xavier Institute of Management, Bhubaneswar · XIM University · 7.8 CGPA · 2017 – 2019

  • B.Sc – Economics

    Presidency University · Presidency University · 7.4 CGPA · 2014 – 2017

Certifications

  • Google Ads Search & Display Certifications – Google Skillshop (2025)
  • Meta Certified Media Buying Professional – Meta (2024)
  • Content Marketing – HubSpot Academy (2022)

Achievements & Awards

  • Best D2C Performance Campaign (shortlist) – India Digital Marketing Awards (2024)

Languages Known

  • Bengali – Native
  • English – Fluent
  • Hindi – Fluent

Tips for marketing and content resumes

  • Show campaign results: reach, leads, conversion, cost per lead, growth.
  • Name your tools: Google Ads, Meta Ads, Analytics, SEO tools, Canva.
  • Link a portfolio or a campaign you ran.
  • Before you apply, paste the job advert into Dossier4u's ATS check: it lists the skills, years and qualifications the advert asks for that your resume does not show yet.

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