Experienced professionals · 7 years, MBA Marketing

Brand manager (FMCG) resume sample

A complete, ready-to-edit resume for marketing professionals applying for brand manager or senior brand roles. It fits on one page, follows the format Indian employers expect, and every line below is yours to copy or change.

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Priyanka Sen

Brand Manager · Mumbai, Maharashtra

Professional Summary

Brand manager with 7 years in FMCG personal care. Own a ₹420 crore hair-oil brand: positioning, packs, pricing, media and launches. Relaunched the brand for young buyers and took market share from 11.2% to 13.8% in two years.

Skills

Brand

  • positioning
  • consumer insight
  • portfolio and pricing
  • packaging
  • launches

Media

  • TV
  • digital and influencer plans
  • agency briefs
  • ROI tracking

Data

  • Nielsen
  • Kantar
  • market mix modelling basics
  • Excel
  • Power BI

Work experience

Brand Manager – Hair Care, Kesari Consumer Products

Mumbai · Apr 2022 – Present

  • Own a ₹420 crore brand: plan, pricing, packs, media (₹38 crore) and agencies.
  • Relaunched for 18–30 buyers; share rose from 11.2% to 13.8%.
  • Launched a ₹10 sachet range that reached 3 lakh more rural shops.

Assistant Brand Manager, Kesari Consumer Products

Mumbai · Jun 2018 – Mar 2022

  • Ran consumer research, trade promotions and 2 product launches in skin care.

Education

  • MBA (Marketing)

    Narsee Monjee Institute of Management Studies · NMIMS · 3.4 GPA · 2016 – 2018

  • B.A. Economics

    Presidency University · Presidency University · First class · 2013 – 2016

Achievements & Awards

  • Effie India – Silver, personal care – Effie Awards India (2024)

Languages Known

  • Bengali – Native
  • Hindi – Fluent
  • English – Fluent
  • Marathi – Basic

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