Marketing & Sales Executive

1–3 years in digital marketing (freshers with strong social media skills can apply)

Key Responsibilities

Social Media Marketing

• Plan and run a monthly content calendar for Instagram, LinkedIn, YouTube (Shorts), Facebook and X.
• Create daily posts, reels and carousels on resume tips, interview advice, job alerts and before/after resume examples.
• Grow followers and engagement, and reply to comments and DMs.
• Work with career influencers and creators on collaborations.

Content & SEO

• Write and publish blogs and career-advice articles, such as “how to make a resume” or “resume for ITI fresher”.
• Do keyword research and improve rankings for terms like “free resume builder”, “resume format” and “ATS resume checker”.
• Keep sample resumes, templates and landing pages fresh and search-friendly.

Paid Advertising

• Run and optimise Google Ads and Meta (Facebook/Instagram) ads within budget.
• Track cost per sign-up and cost per paid user, and improve both every month.

Sales & Conversions

• Increase conversion from free to Light/Pro plans through offers, email/WhatsApp campaigns and pricing promotions.
• Run the referral programme (free months for inviting friends) and push it to users.
• Collect user reviews and testimonials for the website.