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Using Naukri, LinkedIn and company career pages well

How recruiters find people on each platform, what to fill in, and how to apply so your application is actually seen.

4 min read

Most job seekers in India use the same few places: Naukri, LinkedIn, sometimes Indeed, Apna or Foundit, and company career pages. Applying to hundreds of jobs with one click feels productive, but it rarely works. Each platform is used differently by recruiters, and a little effort in the right place goes a long way.

Start with one good resume and a short list

Before you open any portal, decide on two or three job titles you are aiming for, and make one strong resume for them. Then make a short list of 20–30 companies you would genuinely like to work for. Searching for jobs becomes much faster when you know what you are looking for.

Naukri: recruiters search you

On Naukri, a lot of hiring happens the other way round: recruiters search the profile database with keywords, location, experience and notice period, then call or message people who match. So your profile matters as much as your applications.

  • Resume headline: write one specific line, such as "Accounts executive, 3 yrs, GST and TDS, Tally Prime, Chennai", not "Looking for a job".
  • Key skills: list the real skills a recruiter would type into a search box. Remove ones you cannot discuss in an interview.
  • Current location, preferred locations, notice period, current and expected salary: these are common search filters. Leave them blank and you drop out of many searches.
  • Upload your latest resume and keep the profile current. Recruiters can filter by how recently profiles were active, so update something meaningful when your situation changes.
  • Answer calls from unknown numbers during your search, but never share OTPs or pay anyone. See our guide on fake job offers.

LinkedIn: people look you up

On LinkedIn, recruiters search too, but more often your profile is where people go after they see your name: a recruiter checking your background, an interviewer before a call, a former colleague you ask for a referral.

  • Photo and headline. A clear, simple photo and a headline that says what you do ("Mechanical design engineer · SolidWorks · Automotive parts") instead of only "Student" or "Open to work".
  • About section: three or four short lines in plain language. You can adapt your resume summary.
  • Experience and projects should match your resume. Mismatched dates raise questions.
  • Open to Work: you can choose to show this only to recruiters, which is useful if you are currently employed.
  • Custom profile URL (linkedin.com/in/yourname) looks cleaner on your resume.
  • Post occasionally about something you learned or built. It does not need to be clever; it shows you are active in your field.

Company career pages: the most direct route

Applying on a company's own careers page puts your resume straight into the applicant tracking system its recruiters work from, for a role that is actually open. It takes more time per application, so use it for the companies on your short list.

  • Find the careers page from the company's official website, not from a search ad or a forwarded link.
  • Tailor your resume summary and skills to the job description. Our ATS guide explains what the system reads.
  • Fill the application form carefully. Wrong answers on notice period or location are a common reason for automatic rejection.
  • Note the job ID. You will need it if you ask for a referral or follow up.

Referrals: ask well

A referral from an employee usually gets your resume looked at sooner. Most people are happy to refer if you make it easy for them. Send a short, specific message:

A referral request you can adapt

Hi, I saw you work in the data team at [company]. I am applying for the Junior Data Analyst role (Job ID 12345). I have a B.Sc in Statistics and built two dashboards in Power BI during my internship. Would you be comfortable referring me? I have attached my resume, and I am happy to answer any questions. Thank you either way.

Do not send "Hi" and wait. Do not ask strangers for a job; ask for a referral to a specific opening.

Government and public portals

For government jobs, apply only through the recruiting body's official notification and website, such as the commission or board that announced the vacancy. The government's National Career Service portal (ncs.gov.in) also lists private and public jobs and job fairs. Websites that collect fees to "guarantee" a government job are not genuine.

Keep track

Keep a simple sheet with the company, role, date applied, where you applied, the job ID, and any follow-up. After two or three weeks you will see which channels are working for you and can spend more time there.

A shareable link to your resume helps too. With Dossier4u you can publish your resume as a web page and send the link on WhatsApp or email, so a recruiter or referrer can open it on their phone without downloading anything.